Paula Simons, writing for the Edmonton Journal about Apple’s ‘Misunderstood‘ Christmas ad which has been nominated for a Creative Arts Emmy Award: Indeed, Ippolito recruited his entire extended family to appear in the Apple ad: his in-laws, three siblings, his … Continue reading →
Susan Krashinsky reporting for The Globe and Mail: The Office of the Privacy Commissioner of Canada on Wednesday made public an investigation that began last year after a man complained about ads targeted to him based on a medical condition. … Continue reading →
Stunning Volvo ad featuring Jean-Claude Van Damme. UPDATE The Wallstreet Journal has some background on the stunt.
New ad for the iPad Air, titled Pencil: It’s an extremely simple tool, but also extremely powerful… I love this ad. It reminds me of the business envelop Steve Jobs used to unveil the original Macbook Air. UPDATE I knew … Continue reading →
Rupal Parekh, writing for Ad Age: Just hours before the finale’s start on Sunday, real estate marketer Century 21 took to the web with a clever digital stunt: placing a phony ad on Craiglist for the New Mexico home of … Continue reading →
The Canadian Press via CBC News: But a survey of 2,003 adult Canadians completed in April identified just three people who actually visited the website. […] And among the few people who took action, nine said all they did was … Continue reading →