Eugene Kim, writing for CNBC:
Amazon, based in Seattle, Washington, started seeing glitches across its site as soon as Prime Day launched at noon local time on Monday. In response, Amazon rushed to its backup plans and made quick changes during the first hour of the event.
Updates made at 12 p.m. say Amazon switched the front page to a simpler “fallback” page, as it saw a growing number of errors. Amazon’s front page on Prime Day looked oddly simple and rather poorly designed, noted Caesar, saying a simplified web page was likely put up to reduce load on their servers.
By 12:15 p.m., Amazon decided to temporarily cut off all international traffic to “reduce pressure” on its Sable system, and by 12:37 p.m., it reopened the default front page to only 25 percent of traffic. At 12:40 p.m., Amazon made certain changes that improved the performance of Sable, but just two minutes later, it went back to “consider” blocking approximately 5 percent of “unrecognized traffic to U.S.,” according to one of the documents.
I’m a sucker for a good “story behind the story” and this is a really fascinating read. It’s also refreshing to know that even the best of the best sometimes make mistakes.