The New York Times Redesign

17 March 2014Design

Excerpt from The New York Times’ redesign page:

We’ve streamlined our article pages and created a more responsive interface with faster load times. So navigating between stories is easier and finding more content that appeals to you is just a click, swipe or tap away.

While reading Silicon Valley’s Youth Problem, which I linked to in my previous post, I finally took some time to inspect and appreciate the refresh of The New York Times website. I’m a big fan of the new look, especially the article pages which are no longer paginated – we can now read a story from start to finish without having to endlessly click next page.

Adrian Chen, writing for Slate, had this to say about the redesign:

So this morning, as the New York Times unveiled its first real website redesign in eight years, I expected to find the Internet laid waste by rival factions of design nerds and media bloggers. In fact, scanning the few obligatory blog posts and tweets, it seems the Internet has already reached a consensus: “Yeah, looks pretty nice.”

No doubt a large reason for the collective shrug at the Times redesign is the fact that little has changed that affects our strategies of consumption. The Times’ editors still signal what they judge most important through the front page, which remains three columns of text with a big picture. Gone, finally, are the blue-hued headlines, which at this point were so outdated they’d nearly traveled past obsolete to retro-chic, a living monument to the Web of Yore, when primitive browsers would not click anything that wasn’t blue. Now, headlines look as they do in the Times’ print edition. I appreciate this symbolic gesture at the continuity between the Internet and real life, as the distinction has increasingly become meaningless, if it ever meant anything.

Despite some initial negative reactions, the redesign was generally well-received, which given the iconic nature of The New York Times, shows just how nice a change it was.