From the Principle 6 website:
Principle 6, a campaign inspired by the values of the Olympic charter, is a way for athletes, spectators, and global supporters to celebrate the Olympic principle of non-discrimination and call for an end to Russia’s anti-gay laws before the 2014 Winter Olympics in Sochi.
Something to add to your holiday wish list, perhaps? Available at American Apparel, and conveniently coloured in Canada-themed red and white.
(Via The New York Times)