22 October 2013AppleVideo

New ad for the iPad Air, titled Pencil:

It’s an extremely simple tool, but also extremely powerful…

I love this ad. It reminds me of the business envelop Steve Jobs used to unveil the original Macbook Air.


I knew I recognized the voice of the ad’s narrator when I first watched it but I couldn’t quite place it. It turns out that it is none other than Bryan Cranston, the star of Breaking Bad. Listen to the ad again and you’ll surely recognize Walter White.