Unveiling the Original iPhone

5 October 2013Apple

Fred Vogelstein, writing for New York Times Magazine:

It’s hard to overstate the gamble Jobs took when he decided to unveil the iPhone back in January 2007. Not only was he introducing a new kind of phone — something Apple had never made before — he was doing so with a prototype that barely worked. Even though the iPhone wouldn’t go on sale for another six months, he wanted the world to want one right then. In truth, the list of things that still needed to be done was enormous. A production line had yet to be set up. Only about a hundred iPhones even existed, all of them of varying quality. Some had noticeable gaps between the screen and the plastic edge; others had scuff marks on the screen. And the software that ran the phone was full of bugs.

A fascinating read. Having watched the original iPhone introduction, I never would have guessed just how fragile the prototypes were. It was a risk that obviously paid off – I specifically remember being amazed the first time I saw Steve Jobs demonstrate the rubber band scrolling effect.

(Via Apple Insider)