Century 21 Puts Walter White’s House on Craigslist

1 October 2013Television

Rupal Parekh, writing for Ad Age:

Just hours before the finale’s start on Sunday, real estate marketer Century 21 took to the web with a clever digital stunt: placing a phony ad on Craiglist for the New Mexico home of the main character, Walter White. The three-bedroom ranch style house is listed as an “Albuquerque Palace Waiting for You” at a price tag of $150,000. Die-hard fans of “Breaking Bad” will appreciate the insider references in the post and the fact that the number listed on the ad actually works.

Looks like the Craigslist ad has already been removed, but you can still see a screen capture of it in the Ad Age article. Very clever, Century 21, very clever.

(Via Apartment Therapy)