3-D’s Declining Popularity

20 August 2013Movies

Michael Cieply, writing for the New York Times:

This summer, films like “Turbo” and “The Wolverine” took in 30 percent or less of their opening weekend receipts from 3-D sales, compared with levels as high as 60 percent for summer films only a few years ago.

According to the IHS research firm, receipts from 3-D ticket sales at the North American box office fell 13.1 percent in the first half of 2013, to about $1.05 billion, from $1.21 billion in the year-earlier period.

A small number of films – Avatar and Life of Pi come to mind – are enhanced by the use of 3-D, but I think the majority of films are just as good when viewed in a regular theatre.