The Shazam Effect

29 November 2014MusicTechnology

Derek Thompson, writing for The Atlantic:

Shazam became available in 2002. (In the days before smartphones, users would dial a number, play the song through their phones, and then wait for Shazam to send a text with the title and artist.) Since then, it has been downloaded more than 500 million times and used to identify some 30 million songs, making it one of the most popular apps in the world. It has also helped set off a revolution in the recording industry. While most users think of Shazam as a handy tool for identifying unfamiliar songs, it offers music executives something far more valuable: an early-detection system for hits.

A fascinating article about technology in the music industry with a nice mix of history, psychology, and business analysis.

(Via Matt Mullenweg)