Richard Plepler, Chairman and CEO of HBO, referring to the ten million homes in the United States without traditional TV subscriptions:
That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO.
So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.
Great news for fans of HBO. Bad news for head-in-the-sand cable companies that continue to resist change.