Cara Buckley, reporting for The New York Times:
On July 1, “This American Life” became independent, leaving its distributor of 17 years, Public Radio International, or PRI.
But the big impact is financial. Gone are a distributor’s financial guarantees, which in the case of “This American Life,” reached seven figures. Instead, Mr. Glass will now be responsible for the show’s marketing and distribution, as well as for finding corporate sponsors. It’s the equivalent of Radiohead’s releasing its own album “In Rainbows,” or Louis C. K.’s selling his own stand-up special — except all the time, for every show.
It will be strange listening to this podcast without the familiar “PRI, Public Radio International” voice-over at the end.
Additional information on the show’s new radio distribution partner was posted by Ira Glass to the This American Life blog:
The company that’s going to deliver the audio files of our show to stations, PRX, has this website (prx.org, duh) where anyone can post a story or a full series and try to get radio stations to run it. What they’re about is the democratization of public radio. Making it easy for you or any newcomer to get their work into the hands of program directors. I admire that.