Jony Ive Helps Design a Digital Camera

9 October 2013Photography

Liz Stinson, writing for Wired:

If you’ve ever wanted a custom-designed Leica camera from Jony Ive and Marc Newson, you now have a chance to get one. Like, literally one chance. The team of super-designers created an exclusive Leica Digital Rangefinder that will be sold at the (RED) Auction on Nov. 23 for what promises to be an absurd amount of money. Proceeds will go to the Global Fund to fight AIDS, Tuberculosis, and Malaria.

The camera is a super-sleek update to the Leica M, the brand’s digital camera that was first introduced in 2012. Leica’s typically rough-textured exterior has been replaced by a laser-machined anodized aluminum body that’s reminiscent of a MacBook Air. Getting there was incredibly complicated: The mesh on the camera’s body apparently has 21,000 perforations, and there’s a careful system of rounded forms that makes the whole thing look harmonious. That has an Ive-ish ring to it: One reason that your iPhone or your MacBook look so refined is that Ive is insanely careful about creating systems of circle radii that make every line look good with every other.

That is one gorgeous camera. Canon and Nokia, take note.

(Via Daring Fireball)