What Changed the Olympics Forever

20 July 2013Reading

Bob Greene writing for CNN back in July 2012:

It may be hard for young viewers of this summer’s London Olympics to imagine, but all the sponsorships, advertisements and marketing hoopla that are a standard part of big-dollar contemporary Olympic Games were thought to be an insult to the Olympic spirit not so long ago. The Olympics were supposed to be about love of sport, not love of money.

Then came TV.

In light of the recent announcement that the NHL will allow its players to participate in the 2014 Olympics, I was curious about the history of professional athletes in the Olympic Games.